Jennifer Borse Borland 
Senior Evaluator, Rockman Et Al

About me:

I have 20 years of evaluation experience, starting with her evaluative work for the Center for Excellence in Education and its Turner Adventure Learning project in the mid-90s. Jennifer joined the evaluation team at Rockman et al, an independent evaluation firm that specializes in educational technology program and media evaluation, in 1998.

At Rockman et al, I have had opportunities to manage evaluations for the Corporation for Public Broadcasting, PBS KIDS, the Microsoft Partners in Learning Program, the American Museum of Natural History, the Smithsonian, and the Boys and Girls Clubs of America. I have also led numerous workshops at regional and national conferences on evaluation techniques and innovative uses of new technology to facilitate evaluation efforts. I also serve on the professional development committee of the Visitor Studies Association.

I earned my undergraduate degrees in Psychology and Telecommunications and did my graduate studies in the Mass Communications program at Indiana University. My graduate research focused on educational technology, physiological responses to media stimuli, and human-computer interface design.

My areas of expertise include:

  • Website user-testing and evaluation
  • Video program evaluation
  • Game-based education project evaluation
  • Museum-based program and exhibition evaluation
  • Handheld media evaluation (iPods, iPads, etc.)
  • Use of handheld technology to facilitate evaluation
  • Professional development in evaluation methods

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