When I saw this article come through my feed this morning I said “yes, yes, and more yes!”:
Posters – They’re Not Just for Conferences Anymore!
Having written many a 50+ page report only to have it go un-read, and therefore ultimately unused, I’ve become a firm believer in the power of shorter-format reporting – including slidedeck reports, posters and infographic summaries. I agree with the following statement by Stephanie’s guest host, Kylie Hutchinson, “An effectively designed poster can be very ‘sticky’ compared to other forms of reporting. While a fifty-page report is sitting on a shelf somewhere collecting dust, a poster can hang around an organization’s lunch room or hallway for a long time, continuing to engage stakeholders and disseminate your key messages.”
However, don’t rush off thinking “great, I’ll save so much time if I don’t have to write a long report!” Creating effective short-format reports can often take just as much time as a longer report. The process of curation is time consuming, as are efforts to craft visual components that have an anesthetic appeal, but can also effectively communicate desired information. Deciding to go with a short format report likely won’t save you time/money, but definitely might be a better allocation of those resources if your stakeholders agree that it would be an effective way to communicate findings to them.
I’m happy with the way my AERA poster turned out, but sadly I’m not able to travel to San Antonio to present due to a scheduling conflict. Thankfully my colleague Julia has kindly agreed to fill in. You can stop by to see her and all the other great presenters in a poster panel about different types of observational methods in informal learning spaces– organized by Aaron Price–from 10:35a-12:05 on Saturday, April 29th in room 221 D (meeting room level) .
I used a template from: Makesigns.com to create this poster, in about an hour.
Here are a few other examples of “short reports” that we’ve created over the past few years. The first was designed to be a summary of online usage statistics for a program/product that we were evaluating. The second is an example of a summary of findings from an online professional development session that we evaluated.